SportsGrid, a provider of multimedia content and technology, has declared its approval of the AGA's Responsible Marketing Code for Sports Wagering. The corporation has pledged its support for the code and disclosed that its multimedia content platform would conform to the standards that guarantee a responsible approach to advertising sports betting.
SportsGrid has joined the AGA in this campaign, making it the latest business to back responsible gaming by following a code that aims to establish a new benchmark for advertising. The activities will also assist inspire more gamblers to make educated judgments by spreading messages of responsible gambling.
AGA's SVP Casey Clark emphasized the need of everyone involved in the industry realizing that accountability comes first. He believes that organizations like SportsGrid will aid in spreading information and making progress toward more ethical forms of marketing.
The first version of the AGA's Responsible Marketing Code for Sports Wagering was published in 2019. The Association stated that by self-imposing constraints such as marketing language or target groups, the code helped improve the bar for advertising inside the sports betting business. Members of the AGA have contributed to significant revisions and enhancements to the Code.
SportsGrid's COO, Adam Kaplan, expressed his company's pleasure at being able to back AGA's effort.
According to bookie pay per head solutions experts, SportsGrid just announced their support for the AGA's Have A Game Plan Campaign, so this news comes as no surprise. The Association's responsible gambling program will be promoted by SportsGrid, the company said last week. The company indicated at the time that it will promote AGA's campaign across its many channels, including its app, website, multimedia platform, and live programming.