The world's top gaming technology business, Playtech, has chosen Ada, the pioneer in customer-focused conversational AI, as its exclusive SaaS partner for chat automation solutions. As a result of this collaboration, Playtech's proactive monitoring tools and check-ins for responsible gaming will be included into the AI-powered gaming experience for the benefit of all players.
Ada's conversational AI platform will use information from Playtech's IMS, BetBuddy, and CX systems like Zendesk and Salesforce to offer a highly tailored, contextual experience for players at every stage of their journey.
Ada's solution will allow Playtech clients to provide a VIP experience to every player while lowering the number of agents needed to service gamers, which is especially useful as gaming operators around the world expand into new countries.
Mark Jones, SaaS Commercial Partnerships at Playtech, said, "Playtech is committed to delivering the tools and technology operators need to present their players with the ultimate gaming experience." Playtech's partnership with Ada guarantees a world-class player experience from the time an account is created until the time an inquiry is made. In order to ensure that our gamers always have access to the greatest personalisation technologies, we are placing a greater emphasis on providing them with a VIP experience.
By integrating proactive monitoring tools and check-ins, Ada will help Playtech operators encourage responsible gaming and improve the whole quality of their customers' experiences, from onboarding to expanding proactive support.
According to sportsbook pay per head reviews, Ada platform deployment for Playtech's global client base is planned for the entirety of 2023.